If gaining traction on TikTok has remained a mystery to you, it’s likely that you just don’t know the best strategies. The good news? There are plenty of ways to increase traffic to your TikTok page, and many of them are easy to implement. For example, staying on top of trends is pretty easy to do, and this is something that TikTok’s algorithm likes to see. Buying TikTok likes is another great way to see instant results. For some practical tips that anyone can follow, just keep reading!
Join in on trends
TikTok has trending songs, sounds, hashtags, challenges, and more – it can be hard to keep track of them all! You don’t have to join in on all of them, though; pick the ones that are relevant to your niche, and follow those. The app’s algorithm promotes popular content, and videos that follow recent trends are the definition of popular content on TikTok. This helps increase engagement right off the bat, which is always a good thing on this platform.
Select the right time of day to upload videos
It doesn’t just matter what you upload to TikTok; it also matters when you upload it. If you’re publishing videos at 3 AM, it’ll come and go before any of your followers get the chance to see it. If possible, figure out when your audience is most likely to be online and publish your videos then. Creators with a TikTok Business account will be able to look at analytical data on viewer habits, including when viewership for each video peaks. This will let you target when each video gets published, even customizing for every day of the week according to your followers’ habits.
Upload frequently
This may not be possible for everyone, but that doesn’t make it any less helpful for gaining traffic on TikTok. The ideal post frequency is 3-4 times per day, but at least once per day is considered the minimum. Remember, these videos are typically three minutes long or less; you aren’t expected to release 45 minutes of content every day in order to keep up. If you want to stay at the forefront of your followers’ For You Pages, you should essentially be feeding the algorithm all day long. Also, don’t forget to stay consistent! It’s better to post 1-2 videos every day in the week, rather than several videos on some days, and none on other days.
Focus on quality
Even if you’re using your phone to film (like most TikTok creators), there are still certain technical details that shouldn’t be overlooked. For example, lighting is something that can make or break the quality of any video. Framing is another thing that’s crucial for making the right impression. Using an external microphone for better sound quality is recommended, but you should at least make sure to film in a quiet environment to avoid distracting background noises.
Duet or stitch other creators
It often happens that other creators in the same niche as you make videos that are relevant to your page. If you want to draw their followers to your content, you can do this by duetting or stitching their content. Offer some comments, make a reaction video, or whatever else strikes your fancy. This will give you exposure to your competitor’s following, and hopefully attract some of them to your own page.
Stir up controversy
You don’t have to risk getting canceled in order to successfully cause controversy; there are plenty of harmless things that can still generate a lot of interaction. For example, a food-related channel could bring up the unusual way they eat Kit-Kats; an entertainment channel could offer their hot take on a TV show that they think is overrated. By stirring people up you’ll increase comments, which is great for the algorithm.
Engage with the audience
For even more interaction, make a point of responding to comments under each video. You don’t have to respond to each one, especially as your following grows; some videos get thousands of comments! Instead, decide on your criteria for responding. Maybe you’ll only respond to the people who comment within the first hour of a video going up, or you’ll save your responses for only the funniest or most relevant comments. Whatever you decide to do, be consistent!
Keep your videos short
Just because you can doesn’t mean you should. TikTok videos can be up to three minutes long, but sometimes less is more. Shorter videos tend to be more engaging, with fewer people leaving before the video is done. They’re also more likely to be rewatched, which is obviously great for increasing views. If you’re going for a viral video, keep it short and sweet.
There isn’t a particular length that’s best for high-engagement videos, but keeping them under a minute is a good goal. This may challenge your editing skills, but with some practice, you’ll get the hang of it. You could speed up certain clips, or figure out how to cut down your footage without sacrificing the storytelling. When in doubt, look at your competitors to see how they do it – there’s no shame in imitating someone else’s strategies for success!
Develop your niche
There are innumerable niches on TikTok, and audiences to go along with each one. Whether you’re trying to find your place in a niche that’s already established, or you’re attempting to carve out your own unique personal brand, figure out what you want to do and stick with it. Remember, if you try to please everyone, you probably won’t please anyone.
Be creative
TikTok encourages a lot of imitation, with its emphasis on following trends and challenges. However, you shouldn’t be shy about letting your own creativity shine. Users still want to see original content, so don’t forget to incorporate your own unique personality in every video.
The Takeaway
Getting more traffic on TikTok may seem tricky at first, but there are quite a few reliable ways to increase engagement and build a following on this popular app.
